Corporate & Hospitality
"A piece that belongs in the room before it announces itself, yet carries the brand identity in every detail."
Bruno Boulay
Bespoke pool tables and shuffleboards created for corporate offices, hotels and hospitality spaces, with brand identity incorporated discreetly into the furniture through materials, colour and individually commissioned detailing.
Bespoke pool tables and shuffleboards created for corporate offices, hotels and hospitality spaces, with brand identity incorporated discreetly into the furniture through materials, colour and individually commissioned detailing.
Bruno Boulay creates corporate games tables as furniture first. Company identity can be introduced through timber, legs, rails, leather, resin, engraving, embossing and other bespoke details, allowing the piece to carry the character of the brand without becoming promotional furniture.
Brand colours might appear within leather-lined shuffleboard gutters, a company mark may be incorporated into the timber or legs, or materials and finishes may be selected to complement an established corporate interior. Each commission begins with the brand, the room and how the furniture will be used.
These are not branded products. They are bespoke furniture, made by hand, carrying the identity of the client who commissioned them.
Featured Commission
Bespoke Shuffleboard for Corporate Office

Location
Reading, Berkshire
Collection
Shuffleboard
Completion
2024
Primary Timber
American Ash
Interior Style
Corporate Office
The Brief
A corporate client in Berkshire asked Bruno to create a shuffleboard for its staff games room. The piece needed to encourage informal play and interaction while carrying the company's identity discreetly within the furniture rather than appearing as branded promotional equipment.
The Design
Bruno drew the table for a modern, open-plan space, using simple lines and a light-stained American Ash frame to complement the neutral tones of the office. The company's identity was introduced through carefully considered colour, leather and personalised detailing integrated into the furniture.
The Materials
American Ash was used for the frame and playfield, stained in soft grey to complement the neutral palette of the interior. Brand colours were introduced through the leather-lined gutters, with personalised detailing incorporated into the timber and surrounding furniture elements. Resin and hand-finished scoring details complete the piece.
The Result
The finished shuffleboard sits comfortably within the office while carrying the company's identity through its materials, colours and personalised detailing. The branding is part of the furniture rather than applied as signage, allowing the piece to remain recognisably a Bruno Boulay commission while reflecting the business that commissioned it.
Personalisation
Corporate identity can be incorporated into the furniture in subtle or distinctive ways, depending on the brand, interior and brief. The objective is not to cover a games table in logos, but to make the identity part of the design.
Company logos, names or marks can be incorporated into selected timber elements of the furniture, including rails, legs and other bespoke details where appropriate. The method and position are considered as part of the overall furniture design so the branding feels integrated rather than applied afterwards.
Corporate colours can be introduced through leather-lined gutters, resin details, scoring elements and selected furniture finishes. Logos and company marks can also be incorporated into appropriate timber or leather details, creating a piece that reflects the brand without overwhelming the furniture.
Tables are drawn to fit the room, not the catalogue. Whether for a compact office breakout space or a large hotel games room, proportions are set by the architecture and the way the space will be used.
Timber, stain, leather, resin and metalwork can be selected to complement the existing interior and, where appropriate, the company's visual identity. The aim is for the finished piece to sit naturally within the wider design scheme.
Bruno works with clients, interior designers, architects and fit-out teams to ensure the table integrates with the wider scheme, including joinery, lighting, flooring, access and installation requirements.
Corporate and hospitality commissions can be specified for regular use, with appropriate playing components, robust construction and finishes selected for the demands of the setting without compromising the quality of the cabinetry.
Selected Work

Corporate Office
A bespoke pool table designed for a corporate executive lounge, with materials and finishes selected to complement the interior.

Corporate Office
Brand colours and personalised detailing incorporated into the leather-lined gutters and timber elements of a bespoke corporate shuffleboard.

Hospitality
Bruno works with hotels, private clubs and hospitality designers to create bespoke pool tables and shuffleboards for games rooms, lounges and guest spaces. Each piece is designed around the architecture and interior scheme, with materials and playing components specified for the way the space will be used.
Brand identity can be incorporated discreetly through timber, leather, resin, metalwork, colour and personalised furniture detailing. The objective is to create a piece that belongs within the interior rather than appearing as promotional equipment.
Commercial and hospitality commissions can also be specified for regular use, balancing playing requirements with the cabinet making and material quality that define Bruno Boulay's work.
A pool table in a hotel games room should feel like it was made for the room, because it was.
Questions
Yes. Company logos and marks can be incorporated into appropriate elements of the furniture, including timber, legs, rails, leather and other bespoke details depending on the design. The positioning and method are considered as part of the overall commission so the branding feels integrated into the furniture rather than applied as signage.
If you are considering a bespoke games table for a corporate, hotel or hospitality space, the first step is a conversation. Tell us about the room, the brand and how the furniture will be used.
Discuss Your Commission